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Naturalmente | Natural home,hair,body and baby products


General enquiries: 021 797 8246 Salon appointments: 083 274 0556


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Naturalmente was originally started in Italy in 2004 by a professional fashion hairstylist couple, who after 30 years in the business realised that there was a very real need for natural, eco-friendly products for the body and home.

Naturalmente products are manufactured  using fragrances, organic ingredients and essential oils. We use fruit, spices, seeds, roots, resins, plants and flowers, all of which are sourced, cultivated and harvested using spontaneous, organic and biodynamic methods, which guarantee that all the flowers and plants used in making our products, are free from any chemical fertilizers or pesticides.

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The ingredients in Naturalmente products are made with a mixture of substances from the botanical kingdom as well as essential oils, our products are not tested on animals and are obtained from protected, sustainable resources. We consult with qualified aromatherapists to insure that our products promote the wellbeing of body and mind and are safe for us and the environment. Naturalmente products are free from parabens, animal derivatives, petrochemical by-products, synthetic substances and sodium lauryl sulphates. Naturalmente packaging too, is made with materials which are natural and most of which are compostable.

At Naturalmente we believe in protecting the environment and our health by never using any ingredients which are petroleum derived. We are conscious not only of what goes into your skin but also about what goes down our drains each day.

The Naturalmente range currently consists of products for home as well as professional salon hair care, skincare ranges (Skin Spa, Natural Sun), a baby range (Bio Baby), a beauty range (Make-up Spa) as well as a home range (Casa), thus ensuring you have an all round eco-friendly, renewable and sustainable solution to your personal and home product needs.

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Naturalmente refuses to use any ingredients which are made using petrochemical processes which are polluting to our beautiful planet. We support eco-aware farmers and develop eco-business by obtaining our raw materials from certified organic biological cultivations from around the world. We do not ever carry out any animal testing, not during product testing or with our finished products.Our ingredients contain 100% pure substances and aromas from flowers and plants and we support and promote respect of the environment in all our practices.

By choosing Naturalmente for your body and home you support the health of the environment, you help to educate those around you about natural alternatives, you give yourself the opportunity to experience naturally beautiful hair and skin and you become part of a world wide eco-movement.

Naturalmente products are available in South Africa from Gentle Approach, please do visit their salon at 34 Tynemouth Road, Plumstead, Cape Town, or order via the website

Note from owner Lela Rabie: A visit to the Gentle Approach salon is sure to make your day, not only will you leave with fabulous hair, you will have experienced one of the friendliest, warmest welcomes you could hope to find in Cape Town. With the relaxed atmosphere, joyful and knowledgeable staff and the delightful and super energetic owner, Renee, you will certainly have an unforgettable time and soon will be making regular appointments!


  • Street: 34 Tynemouth Road, Plumstead
  • City: Cape Town