FROM THE AFRICAN CENTRE FOR BIOSAFETY
Johannesburg South Africa, 17 March 2014
The Advertising Standards Authority (ASA) of South Africa has today ordered Monsanto to withdraw its advertisement on Radio 702 with immediate effect, wherein Monsanto claims the benefits of GM crops. According to ASA, Monsanto’s claims were found to be unsubstantiated and misleading.
The African Centre for Biosafety (ACB) lodged a complaint to the ASA following an advertisement on Radio 702 by Monsanto wherein Monsanto claims that GM crops “enable us to produce more food sustainably whilst using fewer resources; provide a healthier environment by saving on pesticides; decrease greenhouse gas emissions and increase crop yields substantially.” The ACB was supported in its complaint by Ms Judith Taylor from Earthlife Africa.