Just Pure is defined by the company founder’s identity as a mother, a daughter and a woman passionate about all things natural. Tamsin Koen launched Just Pure in November 2007, driven by her desire to develop a South African range of pure and natural skin and body care, that was affordable enough to nurture the entire family and was as kind to the environment as possible.
General Health and Beauty
Organic and Eco-friendly living
In recent years organic and eco-friendly living has really become much more mainstream in South Africa. More and more people are opting to support local farmers and co-ops and are asking questions about where the products they buy come from. Living a lifestyle which is focussed on being as environmentally and personally healthy as possible is becoming easier by the day but much of the time, one still has to ferret out your 'local' by yourself.