Starting ones own business is challenging, starting it in a niche sector can be daunting. We love how the Green, Natural and Organic sector has grown in South Africa over the past years and thought we would check in with some of the industry pioneers to find out a bit more about how they did it! For our first interview in this series, we speak with the lovely Kerry van Graan, founder of the phenomenal Better Earth company.
Shoporganic: Where did the idea to start Better Earth come from?
Kerry:There are a few reasons. I studied environmental management for a while and realised that what goes down our drains has a huge knock-on effect down the line. We live on a water scarce continent so the need to be able to use grey water is huge and I want to provide products that make this easy and safe to do. Then when I had my own children I realised how harsh conventional products can on sensitive skin, so this drove me as well.
Shoporganic: What do you feel have been the main challenges in bringing Better Earth to where it is today?